Acquired: 2011
A 4,000 sqm lot with a 2,500 sqm building (3 storeys and a basement), known as the Bezeq ‘HaRav Kook’ exchange.

Zoning designation at acquisition: Communication facility.

Betterment measures: Reality Fund promoted a new zoning plan to change the designation of the site to residential, while substantially increasing the building rights, attaching the neighboring lot to the new zoning plan, providing an access and transport solution for the property and allocating public spaces to the Herzliya Municipality.

As part of the betterment activities, and with Reality Fund’s support, a training center was established at the site for the national volunteer lifesaving organization United Hatzalah of Israel. Space was also leased to the ‘Crossfit Herzliya’ fitness center.